In an effort to convince Europe that a no deal Brexit is a viable option for the UK, Boris Johnson’s Government is set to launch a European public information campaign. The campaign will target both UK citizens living on the continent and those native to the bloc. Officials hope the Brexit advertising will show EU member states the UK is not bluffing when it says it will leave on October 31.
The public information campaign will be largely tailored to British citizens living in the EU and strategies are currently being discussed, according to Politico.
One suggestion is taking out pages in major European newspapers, while another proposes targeted online adverts, directing users to UK Government information on Brexit.
The campaign may also be accompanied by preliminary talks with European states to lay the groundwork for the Prime Minister who is set to meet the German, French and Italian leaders at the G7 summit in Biarritz, France at the end of August.
Mr Johnson is unlikely to attend himself, as he has stated he will not negotiate with Brussels until they reopen Theresa May’s Withdrawal Agreement, but Brexit Secretary Steven Barclay could visit on the UK’s behalf.
Boris Johnson's Government is planning a Europe-wide advertising campaign (Image: Getty)
Boris Johnson met with the National Policing Board yesterday (Image: Reuters)
The news of the European media campaign comes after the Prime Minister pledged to spend £100 million on domestic Brexit advertising.
The campaign aims to prepare Britain for a no deal departure from the EU and will span the next three months.
Marketing will include public information broadcasts across billboards, radio and television.
It is set to be the biggest advertising campaign