This Morning Beauty Holly Willoughby, 38, shared a picture of her sporting a plunging white swimsuit as she dipped her legs into the sea.
The high-angle shot gave her 5.7 million followers a glimpse of her assets while she looked away from the camera.
The mother-of-three’s racy snap also gave her fans a view of her well-defined pins and sensational physique.
Holly told fans she was looking away from the camera as one of her sons had joked there was a shark in the water.
Can’t cope. Unreal.
She wrote: “‘Mummy, look, shark!’ #hethinkshesfunny #tbthursday #wishiwasthere.”
Holly’s rare busty appearance received a mass of compliments from her fans.
One user wrote: “Beautiful Holly looks so beautiful there,” while another commented: “Can’t cope. Unreal.”
A third penned: “Brilliant picture Holly. Can't wait until your back on tv.”
“Love the Bond girls swimsuit,” a fourth added.
Holly’s picture seemed to be taken during her most recent family holiday with her husband Dan Baldwin, 44, and their three children.
Holly Willoughby: This Morning star sent fans wild with her busty display (Image: INSTAGRAM•HOLLYWILLOUGHBY)