The Chancellor of the Duchy of Lancaster stated that the “Get Ready for Brexit” campaign will give “everyone” from business owners to hauliers and EU citizens, “the facts they need” to prepare for the UK’s departure from the EU on October 31, according to The Sunday Telegraph. The campaign will reportedly include television and radio adverts.
Billboards will also be put up around the country from Sunday.
One of the campaign’s first posters was published by The Telegraph which reads “Get ready for Brexit” with a link to gov.uk.
The Government will also post a “step-by-step” tool on gov.uk which will allow users to "identify quickly what we may need to do to get ready."
A Government source said of the campaign: "This is the largest single communications campaign ever undertaken by the UK Government.
Michael Gove’s £140M public information campaign revealed (Image: GETTY)
The Government will also post a “step-by-step” tool on gov.uk (Image: GOV.UK)
"The advertising will be impossible to miss."
Research has revealed that 42 percent of small and medium-sized businesses do not know how to prepare for Brexit.
Just 31 percent of the public have looked into how to prepare for the UK’s departure from the EU.
The source continued: "The campaign aims to tackle these issues head on by targeting broad audiences such as UK citizens intending to travel to Europe, the food and drink industry, and all exporters to the EU.”
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Billboards will also be put up around the country from Sunday (Image: GETTY)
Mr Gove wrote in The Telegraph: "Leaving the EU, like moving house, takes work, application, investment and an adjustment to new circumstances to get right.