James Martin rages at ‘PC b******s’ in Fireman Sam rant 

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James Martin, 47, voiced his outrage after the Lincolnshire Fire and Rescue Service decided to axe Fireman Sam as a mascot for being “outdated”. The Saturday Morning star ranted about the decision in view of his 648,000 Twitter followers last night, and suggested he now wanted to be “known as an Otter” to avoid gender identity debates. The chef shared an image of the cartoon firefighter and blasted the idea that the character would dissuade women from joining the fire service as “outrageous madness”. He wrote: “Right that’s it, Fireman Sam is the last straw I’m done with this PC b******s and 100 identities being taught.”

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Fireman Sam is the last straw I’m done with this PC b******s.

James Martin

After dismissing it as an issue, he added: “In a last stand to this outrageous madness I now wish to be known as an Otter.”

The TV personality then called on his fans to join him in escaping the situation. 

He continued: “I like other Otters and when you get bored of this c**p in the world join me under water with other Otters, both male and female, and call enough and an end to this madness.”

James went on to change his profile picture to a snap of an otter to further emphasise his point.

Fans took to the comments section of James’ tweets to share their views on the argument.

Some sided with the star, with one person writing: “Couldn’t agree more. Today I was reading about a gender neutral penguin. Ffs let’s go back to b****y normal.”(sic)

James Martin rages at ‘PC b******s’ in Fireman Sam rant James Martin rages at ‘PC b******s’ in Fireman Sam rant  (Image:

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