Why is Outlander so popular? The huge impact of the series on Scotland ...

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Outlander is going to be hitting screens in early 2020 with season five. However, the franchise started out life as a series of novels by American author Diana Gabaldon. The first book was first published in 1991 after Gabaldon had been inspired an old episode of Doctor Who featuring companion Jamie McCrimmon (played by Frazer Hines), a Highlander from the 18th Century clad in a kilt. The book series built up a fanbase over the years but it was only when US network Starz decided to adapt it for television that Outlander went stratospheric.

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Four seasons and a slew of awards later, Outlander has become a mega-hit around the world with audiences lapping up the adventures of Jamie Fraser (played by Sam Heughan) and his wife Claire (Caitriona Balfe).

Both Balfe and Heughan have become stars in their own right, while Starz has given a double recommission to the show with season five airing in early 2020 and a sixth series in the pipeline.

Gabaldon has also spoken about her own plans to wrap up her Outlander series of novels at a round 10. She is working on the ninth book titled Go Tell The Bees That I Am Gone and has even revealed how she plans to conclude her epic love story that transcends time.

Safe to say, Outlander is an unparalleled success and is in over 40 markets around the world. But the show has also had a massive impact on Scotland both in terms of tourism and the film and television industry within the nation.

READ MORE: Outlander season 5 release date, cast, trailer, plot

Outlander has helped to boost film-making in ScotlandOutlander has helped to boost film-making in Scotland (Image: STARZ)

Speaking to Express.co.uk, the Film and Creative Industries Manager for Visit Scotland Jenni Steele said the depiction of Scotland onscreen was a big draw for tourists.

She said: “There was an audience with the books 15-20 years ago, but it was the TV series - it’s had a real emergence of fans and bringing new fans to it as well.

“People come every week to see the locations that have been featured onscreen and because of the costumes, the history, the locations - they’re so vibrant in the series.

“Scotland’s got such a starring role that people see that on screen and really want to go and find out where those are, especially if they’re Outlander fans and see where the various scenes have been shot as well.”

READ MORE: Outlander: Will Frank and Jamie meet in series finale?

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