During her time working for the Trump Organisation, Ivanka set up two businesses, one in high-end jewellery and the other a fashion brand. In 2007, Ivanka formed a partnership with Dynamic Diamond Corp to create Ivanka Trump Fine Jewellery, a line of diamond and gold jewellery to be sold at her first flagship store in Manhattan. In 2011, the flagship store moved from Madison Avenue to 109 Mercer Street, a larger space in the fashionable Soho district.
However, by 2015 the brand was struggling and the flagship store was “stripped clean” and closed down.
By October 2016, the only dedicated retail shop and flagship boutique for her line was in Trump Tower.
The business folded completely in 2017.
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Ivanka Trump folded her businesses in 2017 and 2018 (Image: GETTY)
Ivanka Trump's jewellery raneg (Image: GETTY)
However, her brand suffered scandal after scandal over the next few years.
After a toxic mix of bad press, investigations, social media trolling and actual protests, Ivanka folded her fashion line in 2018, claiming she wanted to focus on public policy.
Initially, her fashion line garnered criticism from those alleging she had copied designs by other designers and also came under attack from PETA for its use of rabbit fur.
Then, in 2016, the US Consumer Product Safety Commission recalled Ivanka Trump-branded scarves because they did not meet federal flammability standards.
Ivanka Trump shoes on clearance (Image: GETTY)
During the 2016 campaign trail, Ivanka’s father frequently denounced the use of overseas manufacturing for American companies, so it was deeply embarrassing when, in December, an analysis found that his own daughter's fashion line was produced outside the US in countries like China, Indonesia and Bangladesh.
Mr Trump's website claimed his vision was to “negotiate fair trade deals that create American jobs, increase American wages and reduce America’s trade deficit,” specifically attacking China in this respect.
Then, in February 2017, Nordstrom removed Ivanka Trump products from their website and stores, citing poor performance.
They told Teen Vogue: “We’ve said all along we make buying decisions based on performance.
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