PUBLISHED: 15:58, Fri, Nov 8, 2019 | UPDATED: 16:45, Fri, Nov 8, 2019
Children and baby chain giant, Mamas & Papas have announced they are going into administration only days after Mothercare announced they’re bust.
Baby shop Mamas & Papas collapsed with a report that six of its UK stores have been closed down with a potential risk of up to 125 jobs being axed before the year is up.
The retailer has already had to make 73 staff instantly redundant and has put a further 54 jobs at risk within its head office as another of Britain’s high street chains crumbles.
Mamas & Papas goes into administration (Image: GETTY IMAGES)
73 staff made instantly redundant as Mamas & Papas falls into administration (Image: GETTY IMAGES)
Mamas & Papas chief executive Riccardo Cincotta said: “These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential.
“We remain fully focused on maintaining our position as the UK’s most popular nursery brand.
“We will continue to review our store portfolio in the light of customers’ changing behaviour and we remain fully committed to an omni-channel offering that reflects their evolving needs.”
Bluegem Capital has owned Mamas & Papas since 2014. They have already bought the company assets back through a pre-packed administration which will cut some of its financial liabilities.
The administration is the second retail failure for Bluegem, which was the previous owner of Jack Wills before it collapsed into administration and was bought by Mike Ashley's Sports Direct in August.
Mamas & Papas said its unprofitable stores in Aberdeen, Preston, Milton Keyes, Lincoln, Leamington and Fareham have been closed today as a result.
The company, which had 27 stores and three concessions, said its remaining stores will continue to trade as normal, as well as online.
The administration came after the business was put under pressure as its target market moved online and high street footfall continued to decline.
However, it has announced plans to 'simplify' operations at its head office in Huddersfield, which could lead to further job losses.
Mamas & Papas was founded in 1981 in