Paul Ross, 62, appeared on Good Morning Britain today to give his views on the John Lewis Christmas advert in a debate alongside hosts Susanna Reid, 48, Ben Shepard, 44, and fellow guest Fia Tarrant. With the theme of this year’s offering centring around Excitable Edgar and the message of inclusivity, the television personality slammed John Lewis for creating “such emotional puppetry”.
The retailer launched the hotly anticipated advert earlier this morning, with fans in awe of the majestical spectacle created.
Focussing on bringing family and friends together, the ITV news show debated whether the spirit of Christmas has been forgotten, with a greater need for an emotional reaction.
Whereas Fia believed the advert had an important message, Paul was rather riled by how much money had been put into a promotion which he thought steered away from the television campaigns on years gone by.
Even the character of Edgar the young dragon wasn’t enough to make the television personality think any different as he slammed the latest offering.
READ MORE: John Lewis Christmas advert 2019: Excitable Edgar makes TV history
'So contrived' Paul Ross SLAMS John Lewis Christmas advert for 'manipulating emotions' (Image: ITV/John Lewis and Partners)
Paul stated the advert was “so contrived” as people don’t tend to associate young dragons with the theme of