YouGov analyst reveals failure of Lib Dem campaign as Jo Swinson grilled by ...

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In YouGov’s latest Westminster polling between December 2-3, the Tories currently sit at the top with the 42 percent, Labour with 33 percent and the Lib Dems trail with just 12 percent. The Lib Dems have dropped one point from November 28-29 in what overall, has been a tough election campaign for Ms Swinson’s party.

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Speaking to the, YouGov political research manager, Chris Curtis has provided two key reasons as to why the party has had such a poor election campaign so far.

Mr Curtis said: “There are multiple reasons as to why the Lib Dems have a bad election.

“Firstly, they’ve struggled to keep themselves in the debate and its now moved to a battle between the Tories and Labour.

“The Lib Dems have also struggled to own the space of staying in the EU.

General election: Jo SwinsonGeneral election: Jo Swinson (Image: GETTY)

General election: Jo SwinsonGeneral election: Jo Swinson (Image: GETTY)

“Secondly, Jo Swinson has not landed well with the public personally.

“As the public have got to know her, the more people are saying that they don’t like her.

“Overall, they’re getting squashed out of the debate and Jo Swinson is just not landing well with the public.”

YouGov data released on November 20 from the period of November 11-12 shows Ms Swinson's favourable rating has continued to drop since she became Lib Dem leader in July.

JUST IN: Election poll tracker LIVE: Tory lead drops to SINGLE DIGITS 

General Election: YouGov's Chris CurtisGeneral Election: YouGov's Chris Curtis (Image: Bloomberg Politics)

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