Lord Sugar, 72, blasted the BBC after seemingly failing to comply with their own rules in their new legal drama The Split, which aired last night. The businessman took to social media to vent to his army of over five million followers about the topic.
Tut Tut Mr Prop man
Lord Sugar told how he has “complied” with the BBC, when filming for The Apprentice, to ensure none of his products are mentioned.
He went on to blast the broadcaster for the supposed appearance of “Dell computers all over the office” on the new show.
“Hello @BBCOne compliance department,” he started.
“In the 15 years I have done the Apprentice I have complied to not show or mention any of my products ie product placement.
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Lord Sugar blasts BBC over ‘product placement’ in The Split (Image: Getty/BBC)
Lord Sugar took to Twitter to hit out at the broadcaster (Image: Getty)
“However the new series of The Split has Dell computers all over the office. Tut Tut Mr Prop man.”
Express.co.uk has contacted the BBC for comment.
The tweet was met with backlash from Lord Sugar’s followers, with some mocking him over the “fake news”.
One user wrote: “I doubt that will encourage many sales of Dell computers. A lot of the general paid ads imo are naff & fail on what you lool out for too on what is the supposed product/service they are supposed to be advertising.(sic)”
The Split series two aired on Tuesday (Image: BBC)
Lord Sugar said he has "complied" with the BBC on the Apprentice (Image: Getty)sonos sonos One (Gen 2) - Voice Controlled