PUBLISHED: 17:11, Fri, Feb 21, 2020 | UPDATED: 17:22, Fri, Feb 21, 2020
After much anticipation, Virgin Voyages has officially taken to the seas following the launch of its first ship, The Scarlett Lady, in Dover today. Sir Richard Branson appeared in Dover to send the ship on its inaugural sailing.
Virgin Voyages will continue to launch one new cruise ship each year for the next four years.
Scarlet Lady arrived in the UK after her five-day inaugural voyage undergoing sea trials from Genoa in Italy where she was built at the Fincantieri shipyard.
From Dover, she will head to Liverpool for two days before heading across the Atlantic for a star-studded reception in New York, and then on to Miami where she will make her inaugural passenger voyage around the Caribbean in April.
The luxury lifestyle brand offers an adults-only cruising experience, said to bring “the luxe of a boutique hotel to the seas.”
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Virgin Voyages: Sir Richard Branson launches The Scarlet Lady from Dover (Image: Virgin Voyages)
Virgin Voyages: There will be 1,330 cabins on board (Image: Virgin Voyages)
Speaking to Press this morning, Virgin Group founder Sir Richard Branson said: "I have dreamed of starting my own cruise line since I was in my twenties and I’m thrilled that moment has arrived.
“The Scarlet Lady is truly special and we’ve worked with some of the world’s most sought-after designers, artists and architects to craft an extraordinary experience.
“The benefit of our five decades in business in so many industries is that we can offer a voyage like no other.”
The Scarlet Lady, set for its maiden voyage in April, boasts state-of-the-art technology for a sophisticated and streamline cruising experience.
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Meanwhile, interior design elements and unique onboard experiences provide a rock and roll edge, further emphasised through a musical partnership with Grammy award winner Mark Ronson who has curated the onboard soundtrack.
The ship will bring gigs, nightclubs, comedy shows, drag performances and a variety of alternative performances said to be unlike anything else currently at sea.
Other exclusive features include a tattoo parlour dubbed “Squid Ink”, perfect for passengers who want a special souvenir of the trip, as well as its own rock and roll themed vinyl record store.
Each of the ‘Lady Fleet’ ships, of which Scarlett Lady is the first, will offer 1,330 cabins, and nine