Eamonn Holmes and Ruth Langsford welcomed Matthew Wright and Ivy for the This Morning View segment. The BBC licence fee was one of the topics up for discussion but Eamonn had to step in when Ivy slammed the broadcaster for scrapping free licenses for over 75s and swore live on TV.
During a discussion on TV licence scams, Ivy argued the elderly are afraid when they receive warning letters and are not aware these are scams.
Eamonn began: “Ivy we were talking about the TV licence fee and your standing resolute on that.
“I would stand beside you in this gross act of immorality, buck passing by the BBC.
“But now it appears fraudsters are getting in on the act. A lot of over 75s are receiving scam letters and trying to get them signed up to paying their licence.”
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Eamonn Holmes steps in during TV licence fee row (Image: ITV)
Eamonn Holmes found Ivy's comment amusing (Image: ITV)
Ivy said: “Eamonn I’ve had emails telling me I have to pay it and they can’t get through to my bank.
“I just delete and I tell everyone else if you don’t know how to do that or if you get a letter, ask your family or ask someone else to help you.
“Some elderly people just go ahead because they’re terrified.”
“That’s why the BBC are picking on the elderly,” Ivy remarked.
Eamonn Holmes apologised for Ivy's bad language (Image: ITV)
Eamonn Holmes admitted