Phillip Schofield in cheeky jibe at Piers Morgan after This Morning beats GMB ...

PHILLIP SCHOFIELD couldn't resist teasing Piers Morgan after celebrating This Morning's TV Choice Award on the show today, as the programme beat GMB to win the accolade.

PUBLISHED: 15:26, Mon, Sep 7, 2020 | UPDATED: 15:26, Mon, Sep 7, 2020

This Morning host Phillip Schofield, 58, has taken a cheeky dig at Piers Morgan, 55, as it was announced that This Morning had won a TV Choice award. The ITV daytime show managed to beat its rival Good Morning Britain to be crowned Best Daytime Show.

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Phillip’s This Morning co-star Alison Hammond shared the exciting news with viewers today.

The presenter celebrated with blue and yellow confetti to mark the achievement alongside Phillip and Holly Willoughby.

Alison said: “This Morning has won a TV Choice Award for Best Daytime TV show everyone. It’s in the oven. 

“Because of Covid, there’s no award show or anything. This is the fifth one we’ve won now. We’ve beat GMB, Piers Morgan, Loose Women, The Chase.”

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Phillip SchofieldPhillip Schofield in cheeky jibe at Piers Morgan after This Morning beats GMB to win award (Image: ITV)

Phillip SchofieldPhillip Schofield joked about Piers Morgan losing out on the award (Image: ITV)

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Holly added: “And we do like this award because it’s voted for by the readers.”

As the trio enjoyed the jubilant moment, Phillip mischievously apologised to Piers for losing out on the award for GMB.

He quipped: "Thank you, sorry Piers!"

Alison also revealed she thought This Morning won the prize due to their coverage of the coronavirus pandemic.

 

Alison HammondAlison Hammond shared the exciting news about the award (Image: ITV)

Piers MorganPiers Morgan and Susanna Reid host GMB (Image: GETTY)

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She said: “This is due to Covid why we’ve got this

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