PUBLISHED: 11:12, Sat, Oct 10, 2020 | UPDATED: 21:10, Sat, Oct 10, 2020
Meghan and Prince Harry are carving out a following while they continue to build their brand in their post-royal life. But, in the process, they are alienating more than 40 percent potential fans by taking a stance on the US election as well as other topics that "don't sit well with Americans who are Trump fans", according to brand and reputation management expert Eric Schiffer.
The expert told Express.co.uk: "That is like asking for a war with a part of America at a time when they want to build their brand and create a level of interest as producers and as entertainment creators.
"There is no logic to create a partnership brand by in essence attacking the President and suggesting that people need to vote so that there is a reduction in hateful speech.
"That's a dog whistle to anyone that says 'get Republicans out'.
"So the liberals and moderates that don't like the Trump Administration will take kindly to it.
Meghan Markle and Prince Harry are 'alienating' part of the US public, an expert said (Image: GETTY)
Meghan Markle and Prince Harry have spoken about voter registration in the US (Image: GETTY)
"But Republicans will see Meghan and Harry as part of the out-of-touch celebrity elite or those actors that are suddenly primadonnas of Hollywood and now want to pontificate about politics."
According to the updated average of 2020 presidential general election polls by FiveThirtyEight, Mr Trump is trailing behind Democrat candidate Vice President Joe Biden by 10.1 points.
This analysis shows the US President counts approximately 42 percent of US voters among his following.
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42 percent of US voters are currently saying they will back Donald Trump for another term (Image: GETTY)
Mr Schiffer, chairman of Reputation Management Consultants, acknowledged the Sussexes' decision to alienate part of the US voters may not be collateral damage but part of a strategy already embraced by other brands.
He said: "There is absolutely a movement among many brands to be principled to nature - so Meghan and Harry are emphasising they are following their principles and they are going to carve out a unique following devoted to them and they don't care if they