PUBLISHED: 13:37, Thu, Oct 29, 2020 | UPDATED: 13:37, Thu, Oct 29, 2020
I’m A Celebrity…Get Me Out Of Here, which first launched in 2002, has today unveiled its incredible new logo for the show which features the title on top of a hill surrounded by mini castles. This year, for the first time ever, one celebrity will be crowned King or Queen of the castle as they undertake a series of gruelling trials.
The past 17 series of the show have been held in the Australian outback, with campmates spending three weeks in the jungle.
However, due to the implications of the coronavirus pandemic, celebrities will this year be surrounded by the Welsh countryside as they temporarily stay at Gwrych Castle, Abergele in North Wales.
Ant and Dec will return to host once more live on ITV from the castle.
The reveal comes as it has been reported Sir Mo Farah will appear in the show this year for a £300,000 fee.
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IM A CELEBRITY… GET ME OUT OF HERE! 2020 has unveiled its brand new look ahead of the new series (Image: ITV)
The reveal comes as it has been reported Sir Mo Farah will appear in the show this year for a £300,000 fee (Image: GETTY)
The enormous sum would make the athlete the highest paid celeb on the 2020 series, according to The Sun.
ITV bosses have been said to be splashing out a huge £1million to secure top talent this year to entertain viewers.
An insider revealed to the publication: “The ITV executives were desperate to bag Mo and will have spent big to get their man.
“It's a massive coup for producers to get Mo for the series. Everyone's really excited about the signing and think he'll be a hit with viewers.
A representative for Mo has been contacted.
Meanwhile, comedian Vernon Kay will reportedly receive a