Holly Willoughby in sultry £1,595 backless dress for Pride of Britain Awards ...

HOLLY WILLOUGHBY, 39, dressed in black tonight wearing a stunning evening gown for the Pride of Britain Awards. The dress had backless detail and a large bow at the back of the neck.

PUBLISHED: 20:02, Sun, Nov 1, 2020 | UPDATED: 20:02, Sun, Nov 1, 2020

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Holly Willoughby in black for Pride of Britain AwardsHolly Willoughby: Sultry £1,595 backless dress for Pride of Britain Awards (Image: INSTAGRAM/HOLLYWILLOUGHBY)

Holly posted a snap on her Instagram, showing off the back off the gorgeous dress. Her icy blonde hair was in casual waves, but tied up in a chic loose chignon.

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Holly wrote: "Tonight on @itv it’s the best awards of them [email protected]"

She went on: "Honoured to be asked to present @thismorning emergency services award...

"See you at 9pm tonight @itv @dailymirror."

Holly revealed her dress is from Safiyaa, a British luxury womenswear brand.

READ MORE: Holly Willoughby wears pink knitwear by Kate Middleton's favourite brand on This Morning

Holly Willoughby in the Safiyaa dressHolly Willoughby: The dress had backless detail and a large bow at the back of the neck (Image: INSTAGRAM/HOLLYWILLOUGHBY)

Holly wore the £1,595 Shenice Dress from the brand, which describes it as a "black raised neck long dress with back strap, bow detail and Herringbone Crystal embroidery."

She wore Stephen Webster Jewellery, although the style was difficult to make out.

She wore shoes from Stuart Weitzman but they were hidden beneath Holly's long

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