PUBLISHED: 22:55, Sat, Nov 14, 2020 | UPDATED: 22:56, Sat, Nov 14, 2020
Sainsbury's was one of the latest retailers to launch their Christmas advert for 2020. Express.co.uk has rounded up everything you need to know about the festive video, including how you can watch it now.
The festive season is finally upon us as retailers across the UK launch their Christmas adverts.
This week has already seen John Lewis, Tesco and O2 drop their offerings.
Now supermarket Sainsbury's has also released their 2020 adverts.Insurance Loans Mortgage Attorney Credit Lawyer
For the first time ever, they will be airing three special films for viewers.
READ MORE: Tesco Christmas advert 2020: Watch the full Tesco Christmas advert
Sainsbury's have released their Christmas advert (Image: SAINSBURYS)
The supermarket is releasing a collection of three nostalgic films to get people in the Christmas spirit.
Each of the adverts focuses on personal stories from British families about their connection to festive food.
The first was released on Saturday, November 14 and aired during The Voice UK final.
Called the Gravy Song, this outing shows a father and daughter sharing their excitement about Christmas.
Sainsbury's Christmas advert 2020: The first advert aired during The Voice final (Image: SAINSBURY'S)
In particular, they're looking forward to Dad's gravy and hearing his famous gravy song once again.
The next of the three short films will be airing on Monday, November 16.Insurance Loans Mortgage Attorney Credit Lawyer