PUBLISHED: 00:49, Mon, Jan 11, 2021 | UPDATED: 00:49, Mon, Jan 11, 2021
Link copiedThe Prince of Wales will launch an appeal for businesses to invest 10 billion dollars (£7.3billion) in "natural capital” which will contribute to protecting the planet. The heir to the throne will pitch the new 10-year plan called Terra Carta, or Earth Charter, at a global environmental conference.
During the summit, Charles will outline the plan that puts "nature, people and planet at the heart of global value creation”.
The project has been compared to the Magna Carta, a royal charter dating back to 1215 that established the concept that no one is above the law and served as the ground work for human rights.
Charles will also set out his “recovery plan” for the environment that will attribute fundamental rights to nature.
Some entities have already thrown their support behind Terra Carta, with former Chief Design Officer of Apple Inc Sir Jony Ive set to design the document.
Prince Charles to launch £7 billion environment project bizarrely compared to Magna Carta (Image: Getty)
Companies backing the plan include Bank of America, AstraZeneca, HSBC, Heathrow Airport and BP.
In his foreword to the Terra Carta, Charles wrote: "If we consider the legacy of our generation, more than 800 years ago, Magna Carta inspired a belief in the fundamental rights and liberties of people.
"As we strive to imagine the next 800 years of human progress, the fundamental rights and value of nature must represent a step-change in our 'future of industry' and 'future of economy' approach."
He will present the project today at the One Planet Summit which will be based in Paris.
The Prince of Wales will launch an appeal for businesses to invest 10 billion dollars (£7.3billion) in 'natural capital' (Image: Getty)
The heir is expected to tell representatives “…sustainability is a choice. If we make it a part of our core values it will define our purpose,
