Zara and Mike Tindall backed a new Covid app and appeared in an ad to promote it

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Zara and Mike invested in a new app last May, which allows Covid test results to be uploaded to a phone so the public can demonstrate they are safe to attend large events. The couple then featured in an ad to promote the app, VHealth Passport. Zara, a renowned equestrian, was shown having an antibody test, while former England Rugby star Mike said the app was a potential “game-changer” for encouraging the public back to sporting occasions during the same video.

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The advert then tells viewers Zara’s antibody test will tell her if she is “currently” infected or previously had it.

However the ad raised concerns within the scientific community at the time, as the Government has previously said antibody tests do not show if you are currently infected with the deadly virus.

This particular test does not inform the user whether or not they can spread the disease.

As a result, the platform was referred to the Medicines and Healthcare products Regulatory Agency, but they confirmed that the app is not a medical device and so not in their remit.

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This organisation then passed it onto the Advertising Standards Authority for further investigation.

Zara and Mike TindallZara and Mike Tindall became ambassadors of an app last May (Image: Getty)

Zara and MikeZara and Mike featured in an ad to promote VHealth Passports (Image: Getty)

The owners of the VHealth Passport, VST Enterprises, said it was “fully engaged” with regulators following the backlash.

It added that the app was not supposed to be an “immunity passport” but aimed to encourage “the user to have a regular test cycle to manage their personal contact with the virus”.

The company added that the app “does not promote or recommend any specific Covid test or manufacturer” and is guided by medical science and the Government’s advice.

Once a member of the public has created an account with VHealth Passport, they can book a coronavirus test via the app.

The results are then uploaded to the app, and a negative test result produces a green tick on the screen.

A unique digital code can then be scanned from the app from more than two metres away to certify the user's current health status.

VST Enterprises added that the test kit used in the ad was just for professional use and registered with the MHRA.

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Zara and MikeZara and Mike are prominent figures within sporting circles (Image: Getty)

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