Maison Villevert struck an agreement with British distributor Paragon Brands to sell more whisky, gin and rum in the UK. The French firm will pour £5 million into the business and take a majority stake in a move announced four months after the Brexit transition period ended. Paragon said the cash boost would allow it to triple revenue and gross profit within the next five years.
The Manchester-based company said Brexit has not put off British drinkers from buying European booze.
It said Britons have a “much higher engagement with non-domestic food and drink products than their EU counterparts, who tend to have their tastes driven by their own countries products and culture”.
Data from Paragon showed British shoppers continue to favour EU wines despite leaving the club of nations.
Last year they said sales of wines over £10 were up 15 percent.Insurance Loans Mortgage Attorney Credit Lawyer
Britons continue to buy EU beers after Brexit (Image: GETTY)
The deal will mean millions will be pumped into Paragon, based in Manchester (Image: GETTY)
The deal comes as alcohol consumption at home has been put in the spotlight recently due to the pandemic.
Figures suggested the sale of wine, beer and spirits in the UK were up 30 percent in January compared to the previous year.
The statistics from Kantar were recorded as Britons grappled with rising Covid numbers after Christmas and faced more lockdown restrictions.
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A report published earlier this year revealed an overall drop in alcohol sales during the first lockdown last year.
With pubs and restaurants closed, Britons had not