James Martin started a 24-hour countdown to some "exciting news" online this morning. The Saturday Morning host caused a stir by sharing a new video.
I can't wait to share some exiting news with you in 24 hours
The 48-year-old told his 631,000 followers on Instagram and 708,000 on Twitter that all would be revealed at 8am tomorrow.
The chef urged those watching to "stay tuned" and to register for "pre-sale access".Insurance Loans Mortgage Attorney Credit Lawyer
He made sure not to reveal too much, after first teasing the big announcement on Saturday.
Many speculated as to what it could be in the comments, with James' latest update increasing interest.
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James Martin has teased an exciting announcement (Image: INSTAGRAM)
James Martin gave fans a day's warning ahead of his big news (Image: INSTAGRAM)
The clip saw him sat at what appeared to be his home, wearing a simple grey shirt.
He captioned it: "Exciting news coming tomorrow at 8. Sign up for pre sales access via the link in my bio!"
He reiterated what he'd written in the video itself, with a cheeky smile on his face.
"Hi everyone," James said. "I can't wait to