Hosts Eamonn Holmes and Ruth Langsford were interviewing a US woman who dyes her pet dog bright pink, simply because she likes the colour.
Many people watching the programme took to social media to hit out at the pet owner for changing the pooch’s fur colour.
One person wrote: “Someone take that dog off her! Stupid cruel b***h. You DON'T dye your dog PINK or any colour for that matter. #ThisMorning.”Related articles
A second angrily posted on Twitter: “#ThisMorning how could you do that to your dog that not nice.”
While a third added: “Dont dye your dog. Get a b****y pink teddy bear. Poor dog #thismorning.”
Speaking live from Dallas, Texas, on the show via video link, Laura Schakosky revealed why she wanted her Yorkshire Terrier Jewel to be such a bright colour.
ITVViewers were left fuming at a woman who dyed her dog pink
ITVJewel the Yorkshire Terrier was dyed