Meghan Markle ‘among biggest royal INFLUENCERS’ but is not as ...

Meghan MarkleGettyMeghan Markle is one of the biggest royal influencers

The platform put together an analysis of current data that combined historical insights and anecdotes about the royal women to find out who has delivered the biggest impact on style trends.

Last editor Charlotte Austin stated: “Forget the Kardashians or the Hadids; the Windsors are the ultimate influencer family.

“At Lyst we're used to looking into real time, reactive spikes in search and sales when a celebrity influencer wears a brand.”

Despite the incredible style impact the American has had since she first appeared with Prince Harry at the Invictus Games in Toronto, the company believes that Princess Diana is still the greatest “trend setter”.

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Ms Austin went on: “While we're seeing phenomenal spikes in demand for all things Meghan-endorsed right now, Diana's lasting legacy as a trend setter and continual source of inspiration for generations of designers and lovers makes The Diana Effect an incredibly powerful force.

“Based on our research, we believe Princess Diana is the most powerful royal influencer of all time.

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