He's the Shark Tank panellist who never holds back with his opinion when it comes to ideas pitched to him.
But on Tuesday's episode of the Channel Ten show, Steve Baxter is set to get more than he bargained for.
In the segment which is yet to air, the entrepreneur takes part in a role reversal with contestant Kjetil Hansen to drive home a point, only for his grand plan to backfire.
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Role reversal! In a preview of Tuesday night's episode of Shark Tank, judge Steve Baxter (left) can be seen asking contestant Kjetil Hansen (right) to swap roles, only for the stunt to backfire
In a preview video of the episode, Kjetil can be seen pitching his company Deliciou, a brand of bacon-flavoured vegetarian flavouring sprinkles.
He was soon challenged to swap seats with Steve after the judge thought Kjetil was over-inflating the value of his business.
'The 300,000 bucks is what you need right? You’ve asked for 25%. It can't be done,' Steve said to the contestant.
Trying to drive home his opinion that Kjetil was asking for too much money, Steve then urged: 'If you sit in my