Celebrity Big Brother returned to screens on Tuesday night, kicking off its 20th series.
But there was one particular contestant that appeared to cause a stir on the Channel 5 reality series, with actor Shaun Williamson finding himself - or rather his soap alter-ego Barry from EastEnders - trending on Twitter.
Viewers appeared delighted at the character's appearance in the Elstree compound, but were quick to mock Shaun/Barry's attempts at carrying out the first secret mission.
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Actor Shaun had been first to enter Celebrity Big Brother, with many instantly recognising him for his role on EastEnders as loveable Barry Evans.
He had appeared on the BBC One soap as his counterpart for a decade, before famously being killed off by Janine Butcher, who pushed Barry off of a cliff after fooling him into thinking she had loved him.
Amazed to see 'Barry' resurrected, fans were quick to show their appreciation for him being a part of Celebrity Big Brother's lineup - with many disregarding Shaun as a person and taking him fully as his former role.
That only led to a slew of memes cropping up all over Twitter, with one user posting a GIF of pop princess Britney Spears looking baffled, as they penned: 'Why does Barry from EastEnders name tag say "Shaun" when clearly his name is Barry from EastEnders?'
'Why does Barry from EastEnders name tag say Shaun?': Fans were quick to comment on the actor's CBB appearance with a slew of hilarious memes cropping up over Twitter
'Shaun is Barry': Viewers refused to acknowledge Shaun and took him fully as his EastEnders character Barry instead
Funny: One post showed an image of Ian Beale breaking down in tears, along with the caption: 'When they choose Barry over you.'
Fan favourite: One more included a GIF on Nicole Kidman clapping and quipped: 'The fact Barry is trending above Shaun'
Another agreed: 'For a second I was actually confused why [his] name badge didn't say Barry,' while one more included a GIF on Nicole Kidman clapping and quipped: 'The fact Barry is trending above Shaun.'
One post showed an image of Ian Beale breaking down in tears, along with the caption: 'When they choose Barry over you.'
While many paid reference to the time Shaun had played a satirical version of himself on comedy series Extras, alongside Ricky Gervais and Stephen Merchant, were he had been trying to find himself a job, admitting he had been out of work after being killed off from EastEnders.
Showing a still from him on the show, fans joked: 'Darren finally got Barry a job,' and 'Darren Lamb cashing in on Barry's #CBB appearance.'
Preach: Fans appeared to love the fact Barry was getting more recognition on social media than Shaun himself
Remember when? Many paid reference to the time Shaun had played a satirical version of himself on comedy series Extras, alongside Ricky Gervais and Stephen Merchant, were he had been trying to find himself a job
Others referred to Barry's EastEnders exit, with one tweet sharing a picture of Janine the moment she pushed him to his gruesome fate and read: 'Barry's worst nightmare if she walked in.'
Another had Barry sat in the diary room behind a picture of the countryside and crudely joked: 'Barry finally got to the bottom of that hill then.'
Once Shaun had made his way inside the Celebrity Big Brother house, the memes only continued as he was given a secret mission by Big Brother, after being immediately summoned to the Diary Room.
'You need to be the most nervous housemate in the history of Big Brother. It should be instantly noticeable and your nerves should escalate throughout the night,' he was sternly told before the