Apple releases new $1,100 MacBook Air that is TWICE as fast as previous ... trends now
Apple released its new MacBook Air on Monday, touting the updated device as being twice as fast as previous generations.
The 'world's most popular laptop' starts at $1,099 and features the tech giant's new M3 chip released in 2023.
The upgraded chip increases speeds up to 60 percent faster than its M1 predecessor and makes it 13 times quicker than the Intel-based MacBook Air, Apple has claimed.
The 13- and $1,299 15-inch screen options are currently available for pre-order starting today and deliveries are set for Friday, March 8, the company announced.
Pre-orders for the M3 MacBook Air, available in 15- and 13-inch, are available on March 4 for pre-order and consumers can expect their order to arrive on March 8
The new MacBook Air model allows users to operate two displays while the laptop is closed
‘MacBook Air is our most popular and loved Mac, with more customers choosing it over any other laptop. And today it gets even better with the M3 chip and new capabilities,’ said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
The new laptop is replacing Apple’s M1 model, which was discontinued as quietly as the M3 model was introduced - mimicking an ‘out with the old, in with the new mentality.’
'The world’s most popular laptop is better than ever with even more performance, faster Wi-Fi, and support for up to two external displays — all in its strikingly thin and light design with up to 18 hours of battery life,' Apple shared in the announcement.
Gartner, a provider of research and consulting services for the IT sector, showed in 2023 that Apple sold 6.3 million Macs worldwide in the fourth quarter compared to 5.9 million in the fourth quarter of 2022.
In the US, 2.7 million Macs were sold in the fourth quarter of last year, compared 2.3 million in the same period of 2022.
Apple introduced the M3 chip in October, which features 'a next-generation GPU that represents the biggest leap forward in graphics architecture ever for Apple silicon,' the tech giant shared in last year's announcement.
The MacBook Air has a Neural Engine processor that allows users to access machine learning models quickly
The chip allows for the laptop to configure at speeds that are up to 2.5 times faster than the M1 and increases the rate at which the device accomplishes tasks by up to 50 percent - and the latest MacBook Air
