By Joanna Crawley For Mailonline
Published: 08:40 GMT, 2 December 2019 | Updated: 08:54 GMT, 2 December 2019
She proved to be a ratings hit after stepping in for close friend Ant McPartlin during last year's I'm A Celebrity... Get Me Out Of Here.
And Holly Willoughby, it's now been reported, earned a huge £500,000 for her presenting duties on the ITV show in 2018.
Holly flew to Australia to host I'm A Celeb with Declan Donnelly, after Dec's presenting partner Ant took a break from work to focus on his recovery from drink and drug problems.
In demand: Holly Willoughby reportedly earned £500k for last year's presenting stint on I'm A Celebrity... Get Me Out Of Here (pictured with co-host Declan Donnelly)
According to documents at Companies House for her firm Roxy Media, Holly had £2,106,734 in the bank at the end of February 2019, up from £1,520,802 from the year before.
If Holly did take home £500k for I'm A Celeb, that equates to £23,000 a day for her three weeks of work in Australia.
A TV source has told The Sun that ITV bosses were so keen to have Holly on board they presented her with the huge offer: