Jennifer Lopez signs a SECOND deal with Guess

Jennifer Lopez signs a SECOND deal with Guess to smolder in their spring campaign: 'The vibe was... Madonna from the 80s, mixed with Sophia Loren'

By Heidi Parker For Dailymail.com

Published: 17:02 GMT, 14 January 2020 | Updated: 17:03 GMT, 14 January 2020

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Jennifer Lopez is doing a repeat performance.

After becoming the face of Guess in 2018, the 50-year-old Hustlers star is back for more as she has just been announced as the spokesperson for the brand's Spring 2020 campaign.

'Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,' said the Golden Globe nominee. 'The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sophia Loren.'

New Jen: Jennifer Lopez is doing a repeat performance. After becoming the face of Guess in 2018, the 50-year-old Hustlers star is back for more as she has just been announced as the spokesperson for the brand's Spring 2020 campaign

New Jen: Jennifer Lopez is doing a repeat performance. After becoming the face of Guess in 2018, the 50-year-old Hustlers star is back for more as she has just been announced as the spokesperson for the brand's Spring 2020 campaign

Inspiration: 'Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,' said the Golden Globe nominee

Inspiration: 'Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,' said the Golden Globe nominee

'It’s so much fun to get into the character and to make that happen,' added the mother-of-two. 

'The clothes and setting of the shoot really worked well together to make this campaign come to life.'  

Lopez is the face of GUESS and Marciano worldwide in the Spring 2020 advertising campaign.

The campaign was art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc.

Retro: 'The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sophia Loren,' added the fiancee of Alex Rodriguez

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