By Candice Jackson For Daily Mail Australia
Published: 21:25 GMT, 3 February 2020 | Updated: 22:07 GMT, 3 February 2020
Channel Seven's Sunrise is promoting a competition to win $1million that has supposedly never been rivalled on breakfast television.
And while this may technically be true, a very similar giveaway was featured on Sydney breakfast radio show Kyle and Jackie O in 2011.
The 'Sunrise Million Dollar Dig' competition appears to be an exact copy of 'Kyle & Jackie O's Million Dollar Dawn Dig' that aired on 2Day FM almost a decade ago.
Scroll down for video
Copycats! Sunrise is promoting a competition to win $1million that is remarkably similar to one featured on The Kyle and Jackie O Show in 2011. Pictured: Sam Armytage and David Koch
At the time, radio hosts Kyle Sandilands and Jackie 'O' Henderson claimed their 'Million Dollar Dawn Dig' was the industry's biggest giveaway to date.
The stunt was to promote the release of The Twilight Saga: Breaking Dawn – Part 1.
Sunrise, which announced its own competition this week, is billing the 'Million Dollar Dig' as 'Australia's biggest ever breakfast TV prize'.
Daily Mail Australia has contacted Channel Seven for comment.