Holly Willoughby can earn up to £17,000 for a single sponsored Instagram post, according to new research.
A study by Great Bean Bags using Influencer Marketing Hub, states the presenter boasts the highest social media earnings of the entire This Morning team thanks to her 6.8 million followers.
Holly, 39, has shared paid partnership posts on her Instagram for the likes of Marks and Spencer and Garnier who she acts as a brand ambassador for.
Influence: Holly Willoughby, 39, can reportedly earn up to £17,000 for a single sponsored Instagram post, doubling the income of her co-star Phillip Schofield
The study, published by The Sun, states Holly can cash in a potential £17,264 per sponsored post.
Phillip, 58, who has an Instagram following of 3.2 million, is understood to be able to earn up to £8,186 per post.
The TV presenter is known for posting about his self-titled When in Rome box wine and the Craft Gin Club subscription, which he has featured during lockdown.
Posts: The mother-of-three can receive up to £17,264 per sponsored post, thanks to her deals with Garnier and Marks and Spencer, research shows
The Saturday's singer Rochelle has garnered a following of two million users and can reportedly rake in up to £5,068 per post.
Rochelle, who is expecting her third child with husband Marvin Humes, 35, has also shared paid partnership posts with the likes of Marks and Spencer on her feed.
Meanwhile Ruth can reportedly command up to £3,500 per post for her following of 959,000 people.