Lindy Rama-Ellis (formerly Klim) went from an Olympian's ex-wife to Australia's hottest 'intimate wellness' expert overnight, following the launch of her vagina mask brand Fig Femme in July.
Touted as the 'ultimate pampering product', the masks claim to reduce vulva 'wrinkles', produce 'better textures' and even soothe ailments such as itchiness and acne.
While Lindy has urged fans to take 'vaginal hydration' seriously, Australian sexologist Dr Nikki Goldstein thinks otherwise.
'Consult a doctor, not a Beauty brand:' Leading sexologist Dr Nikki Goldstein (pictured) has slammed Lindy Klim's new vagina mask range Fig Femme - which claims to 'improve the appearance of genitals' and treat itchiness
Speaking to Daily Mail Australia, Nikki argued that gynaecological problems and concerns should always be dealt with by medically-trained professionals, not 'intimate wellness' companies.
'If there is something that doesn't feel or seem right, it's a doctor that needs to be consulted, not a Beauty brand,' she said.
Nikki also suggested that 'intimate' Beauty products are problematic because they suggest that there is something inherently wrong with a natural-looking vagina.
Doctor knows best: Speaking to Daily Mail Australia, Nikki said that gynaecological problems should always be dealt with by medically-trained professionals - not wellness brands. Pictured: Lindy Klim
'Women need to be educated on how to keep their vulvas healthy, not given another so called wellness product,' she said.
'Whilst I encourage more open and positive talk about women's sexuality and their bodies, I am concerned that vulva masks might make many women feel more self conscious about this part of their bodies, [and making women believe] there is now something they need to do to improve it,' she warned.
'It's ok to have blemishes on your vulva. We should be getting to the point of embracing our vulvas just the way they are and focusing on keeping them healthy, not 'improving' their appearance,' she added.
Controversial: Lindy went from an