Netflix's upcoming influencer reality show Byron Baes has seemingly garnered huge backlash from angry locals - before the show has even aired or revealed their cast.
But as protests for the show continue to make international headlines, some conspiracy theorists believe the fury is actually part of a well-planned publicity stunt, designed to drive excitement for the series by generating media attention.
While it's clear some Byron Bay residents fear their coastal paradise may be ruined by the show, some suggest the 'very Instagrammable,' televised protests are only building hype for the show and the sign-holding 'locals' may be paid actors.
Conspiracy Theory: After Byron Baes garnered huge backlash and hit headlines across the globe, some sceptics are questioning if the 'protests by locals' are in fact a publicity stunt arranged by the Netflix show's producersInsurance Loans Mortgage Attorney Credit Lawyer
'Producers of #ByronBaes must be rapt with all this free promo for their new series - no-one would have given a rats about this corny idea until the #ByronNaes got on the case,' one theorist commented.
'Are the #Byron community sure there is not a mole amongst them creating these media ops for the show?'
'This couldn't be a better setup/publicity if they tried,' another wrote, with someone replying: 'Genius marketing'.
A fan account dedicated to the show added: 'The more of this exposure, the better for the (already approved) show. We invite you all to be a part of the filming. Byron Bay is a very special location and many of the cast, crew & businessmen are locals!'
Intrigue: While it's clear some Byron Bay residents fear their coastal paradise may be ruined by the show, some suggest the 'very Instagrammable,' televised protests are only building hype for the show and the sign-holding 'locals' may be paid actors
Speaking out: Many sceptics took to Instagram and Twitter to share their opinion on the protests this week
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One fan believed the televised protests could make their way onto Byron Baes: 'I have a feeling this will make the Netflix doco. Seems very Borat like. What is the chances the doco is about the people blowing up about the proposed show?'
'Any publicity is good publicity,' summarised another.
Meanwhile, genuine criticism continues to pour in for the show: 'For some people Byron is nothing more than a theme park to be exploited. For others it is home, where grandparents live, friends and a