Shang-Chi And The Legend Of The Ten Rings made a splash at the box office following its Friday debut, as it is projected to rake in over $60 million over Labor Day weekend.
The Simu Liu-led Marvel Cinematic Universe entry is expected to make $25 million on its first day of release after having earned $8.8 million during Thursday previews.
The superhero film is currently expected to draw in many more viewers before Monday and to also set a record for the highest Labor Day weekend opening to date, according to Deadline.
Making a splash: Shang-Chi And The Legend Of The Ten Rings is currently projected to take in over $60 million during its Labor Day weekend debut
The most profitable release during the weekend was the 2007 remake of the classic slasher flick Halloween, which pulled in $30.6 million.
Shang-Chi And The Legend Of The Ten Rings previously had its debut in Los Angeles last month, and it later screened at CinemaCon.
It went on to be released in various international markets over the past week, where it was made available for screening in locations such as Australia and Russia.
Unlike several other Marvel Cinematic Universe entries, Shang-Chi is currently theater-exclusive, where it will remain for 45 days after its release.
New strategy: The Marvel Cinematic Universe entry will remain theater-exclusive for 45 days before it is made available on the Disney+ streaming service
After the period of time is up, the film will be made available for viewing on the Disney+ streaming service, where many other titles from the franchise are hosted.
Disney CEO Bob Chapek made a statement about the choice to keep the film off of the service during an earnings call on Friday and noted via Collider that the media giant was measuring the response to the strategy.
'We think it's actually going to be an interesting experiment...because it only has a 45-day window for us,' he said.
Shang-Chi and the Legend of the Ten Rings was originally set to be released on February 12th, which
