Holly Willoughby has admitted she 'isn't afraid' of the reaction she might get to her new wellness brand, Wylde Moon, which she launched in October last year.
The This Morning presenter, 40, explained how some people described her latest venture as 'wacky', and said that she knows people will 'struggle' with some of the ideas that she promotes on her lifestyle website.
Holly, who posed for the cover of the fashion magazine, told Grazia: 'I'm not afraid of the reaction to it any more. If it doesn't fit with what your thoughts and expectations of me are, well then there's nothing I can do about it.
Cover girl: Holly Willoughby has admitted she 'isn't afraid' of the reaction she might get to her new wellness brand, Wylde Moon, which she launched in October last year
'I can't change that. I don't want to change that. And I'm not going to change that. This is me.'
Defiant Holly insisted that she has no intention of fitting into the idea that people have of her, but equally she doesn't want to 'force' any of her wellness techniques on anyone.
She said: 'The moment that I launched Wylde Moon, the word 'wacky' got used a lot. I expected that. And that's fine. I can't change that.
'I'm not here to force any of this on anybody. It's not 'come and meditate with me' or 'look at the moon and play a sound-bowl'. It's please go and do that thing that makes your heart sing. Go and do you.'
Non traditional: The This Morning presenter, 40, explained how some people described her latest venture as 'wacky' (pictured
As well as discussing her new business, Holly also posed for a stunning photoshoot which graced the cover of the February issue of the magazine.
Holly looked typically chic in a black turtle neck Christopher Kane dress, with sexy cut-out sections across the chest.
The TV host paired the look with stylish gold chunky
