Wednesday 3 August 2022 12:03 AM Major influencer bust-up between Sophie Cachia and Mia Plecic as they cut ... trends now
Two of Australia's most controversial influencers have reportedly cut business ties following a string of public relations gaffes.
Mummy blogger Sophie Cachia and haircare entrepreneur Mia Plecic announced last year they were launching a 'gender-neutral' cosmetics brand together called Aisuru.
Cachia, a former footy WAG who famously left her husband and became engaged to a woman in 2020, previously found success with her eponymous pyjamas brand and multimedia company Shaw Media.
Controversial influencers Sophie Cachia (left) and Mia Plecic (right) have reportedly cut business ties after a series of PR disasters
Mia is known for her multimillion-dollar hair products company, Slick Hair Co.
But this week, Cachia announced that Aisuru was now 'a one-woman show', all but confirming Plecic had left the business.
Outspoken the Podcast, which documents the misadventures of social media stars, speculated this week that the pair's friendship had also broken down.
Tellingly, Plecic has removed all references to Aisuru from her social media bio and also unfollowed the brand on Instagram.
Cachia (pictured) and Plecic announced last year they were launching a 'gender-neutral' cosmetics brand together called Aisuru. But this week, Cachia announced that Aisuru was now 'a one-woman show', all but confirming Plecic had left the business
The former business partners have also unfollowed each other's personal accounts.
Aisuru has been plagued by controversy since its launch earlier this year.
In February, Cachia was called out for practising poor hygiene while conducting a 'quality control' exercise on her new lipstick line.
In February, Cachia was called out for practising poor hygiene while conducting a 'quality control' exercise on her new lipstick line. She filmed herself rubbing her nose with her bare hand while checking individual lipsticks from her Aisuru range that were due to be sent out to customers (pictured)
Aisuru issued a statement (above) acknowledging this was 'not best practice nor aligned with our policies'
Posting to Instagram, Cachia had filmed herself rubbing her nose with her bare hand while checking individual lipsticks from her Aisuru range that were due to be sent out to customers.
Aisuru subsequently issued a statement acknowledging this was 'not best practice nor aligned with our policies'.
The hosts of Outspoken, sisters Amy, Sophie and Kate Taeuber, also speculated this week that Plecic's controversial views on Covid-19 and vaccine mandates could have driven a wedge between the business partners.
In June, Plecic sparked outrage by comparing Australia's vaccine mandates to the
