Wednesday 14 September 2022 06:35 AM PR king Max Markson reveals the worst celebrity he's ever worked with: 'She ... trends now
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PR legend Max Markson has revealed the most difficult celebrity he has encountered in his four decades as Australia's premier celebrity spruiker.
Markson, known as the 'king of spin', said Canadian supermodel Linda Evangelista 'was definitely the worst' star he encountered during his stellar career.
He had a bad experience with Evangelista in 1996 when she failed to dress appropriately for a launch party for a treadmill endorsed by media doyenne Ita Buttrose.
PR legend Max Markson (pictured) has revealed the most difficult celebrity he has encountered in his four decades as Australia's premier celebrity spruiker
Markson recounted the incident on the Life, Money & Love podcast, hosted by Dylan Mullan, who shot to fame in 2020 after making $20million in two years.
'I shouldn't say this but Linda Evangelista was definitely the worst,' he said.
He explained how Evangelista, now 57, had asked him what she should wear to the launch at Catalina Restaurant in Sydney's Rose Bay.
Markson, known as the 'king of spin', said Canadian supermodel Linda Evangelista (pictured in 2005) 'was definitely the worst' star he encountered during his stellar career
Markson, the founder of PR agency Markson
