Wednesday 28 September 2022 03:08 PM Jennifer Lopez, 53, has been named the new face of Italian lingerie brand ... trends now
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Jennifer Lopez is set to become the new face of Intimissimi. The 53-year-old star has become the company's latest global ambassador, it was shared on Tuesday.
Intimissimi bosses hope Jennifer can help to build the brand in the US, where its progress was slowed by the COVID-19 pandemic.
One of their last big name reps was Sex And The City vet Sarah Jessica Parker.
Jennifer Lopez is set to become the new face of Intimissimi. The 53-year-old star has become the company's latest global ambassador, and Intimissimi bosses hope Jennifer can help to build the brand in the US, where its progress was slowed by the COVID-19 pandemic; seen in Guess
Bra lover: News of Lopez joining the brand broke on Tuesday. 'With the last two years due to the pandemic we slightly cooled down, slowed our expansion, but … we are looking toward next year to spend again,' said Marcello Veronesi, the group general manager, told WWD
News of Lopez joining
