Reality TV star Stephen Bear has beckoned controversy, after he uploaded a video to Instagram, which showed a white powder on his table on Wednesday night.
Taking to his newly-launched Instagram account theoldmanmovie, the erstwhile Celebrity Big Brother victor, 28, shared lighthearted video footage of himself interacting with his mother Linda and his brother Robert.
And as the camera panned to the TV personality's brother, Robert was shown sitting on a couch before a table strewn with various items, including the suspicious-looking powder - which sat inches away from a credit card.
Powder: Stephen Bear has beckoned controversy, after he shared footage of a suspicious white powder on his table in a video posted to his new Instagram account on Wednesday
The 38-second clip kicks off with Stephen approaching his parent as she sat at the kitchen table while getting to grips with the new professional camera and headphones that he had purchased to make his first movie.
After asking her if she was 'alright', he moved the action to the living room, where his sibling was seen relaxing with a warm beverage next to the family's pet dog.
But before the camera could pan closer to Robert and the pooch, the white substance and credit card - which say among a variety of items, including a teacup, sunglasses and a remote control - were clearly visible.
Clear view: In the footage, he speaks with his brother Robert as he relaxes on a couch next to the family's dog - with the white powder, sitting inches away from a credit card, in clear view
Variety of items: The powder and card sat among an assortment of items on the table
'Rob! How you feeling, brother?' Stephen boomed in a jovial tone, before his before Robert responded: 'Really good, man. Really good.'
Stephen, ex-boyfriend of Charlotte Crosby, then cupped his dog's face as he joked: 'Remember, you're playing a cat in [the movie].'
When he returned to his mother, Stephen asked how she was 'getting on', to which she responded: 'Yeah it's good. When I talk, I echo. Am I shouting?'
'You're screaming,' Stephen answered Linda, who was wearing headphones as she asked: 'Can I take them off now?'
'Looking good mum, looking good,' Ex On The Beach star Stephen responded, before the brief clip came to an end.
MailOnline has contacted a representative for Stephen Bear for comment.
Warm beverage: The reality TV star's lookalike sibling was seen relaxing with a warm beverage
Cat: Stephen jokingly told his pet dog that he'd be playing in a cat in the movie he's shooting
Stephen launched the Instagram account earlier that evening, to document his making of his first film, which has been giving the working title The Old Man.
His inaugural post was of a blue ring binder folder emblazoned with the handwritten words 'The Old Man' and 'Bearzy Productions'.
He captioned the snap: 'A script written by Stephen Bear. He had a dream of this film becoming a massive success and wants to prove all the people who has laughed at him wrong. He has bought himself a