Those accusing him of a publicity stunt to just to promote his upcoming album are wrong.
Kanye West also has some new clothing coming out too.
The 40-year-old rapper took to Twitter on Wednesday to reveal he and his team were hard at work on his new Yeezy line.
BTS: Kanye West took to Twitter on Wednesday to reveal he and his team were hard at work on his new Yeezy lineiPhone transfer software
A series of short videos showed a number of models in a warehouse, stripping down and trying on garments from a series of rails.
The walls are covered in photographs, with music blaring in the background and photographers and assistants milling about and looking busy.
Kanye himself also pops in, wearing a plain white tee, plucking items and giving insights to his aides.
Boss: Wearing a plain white tee, he plucked items from the rails and gave insight to his aides
Squad: A series of short videos showed a number of models in a warehouse; model Amina Blue pictured
Options: They stripped down and tried on garments from a series of rails; model Amina Blue pictured
All eyes are on Kanye's Twitter account since he returned to