Ashley James embraces 'stretch marks and cellulite' in snap hours after sharing ...

Hours earlier she sent temperatures soaring as she shared a sultry selfie. 

But Ashley James was intent on preaching the message of self love and body confidence as she uploaded another Instagram snap in the same lace

The former Made In Chelsea star, 31 - who has battled body image issue in the past - praised her 'stretch marks, cellulite and problem areas' as she urged her followers to embrace health and fitness goals for 'their own happiness.' 

'Your own happiness': Ashley James, 31, was intent on preaching the message of self love and body confidence as she uploaded a lingerie selfie

'Your own happiness': Ashley James, 31, was intent on preaching the message of self love and body confidence as she uploaded a selfie

The 'real' image saw Ashley foregoing make-up as she sat on the floor in the two-piece.

She offered a lengthy caption: 'I used to look at other people's bodies and aspire to look like them but I promise you, even the models want to look like they do in their photos - I probably hated myself the most when I was modelling. 

'Cellulite, stretch marks, gravity catching up with natural boobs, and "problem areas" are things we ALL have so whilst I encourage health and fitness goals, do it for your own happiness and not because you aspire to look like someone else. 

'Trust me that we all have good and bad angles. I just felt the need to share this because I wish I knew it a few years ago and I feel like we all need to be reminded not to aspire to look like another person's best angle,' she concluded.

Dare to bare: This came hours after she uploaded a much more posed image in the same lingerie set

Dare to bare: This came hours after she uploaded a much more posed image in the same set

This came after

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