sport news Vitality seals three-year sponsorship of the Women's FA Cup

Women's football given further boost as Vitality seals three-year sponsorship of the FA Cup as game continues to grow amid Covid-19 Women's football in England securing a new three-year sponsor for the FA Cup Vitality, a health and insurance company, will begin its deal from quarter-finals The women's game is on upward trajectory fuelled by domestic sponsorship deal

By Associated Press

Published: 06:30 BST, 16 September 2020 | Updated: 06:30 BST, 16 September 2020

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After a slew of high-profile signings in its top league, women's football in England further underscored its growing resilience during the coronavirus pandemic by securing a new three-year sponsor for the FA Cup.

Vitality, a health and insurance company, will begin its deal from the quarter-finals of the pandemic-delayed 2019-20 competition that resumes this month.

Brushing aside concerns over its long-term future because of the Covid-19 outbreak, the women's game in England is on an upward trajectory fuelled by a domestic sponsorship deal of its Super League starting this year reportedly worth more than £10million over the next three seasons.

Manchester City Women captain Steph Houghton with the FA Cup after side won it last year

Manchester City Women captain Steph Houghton with the FA Cup after side won it last year

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