Colby Covington is a man not short of enemies among the UFC ranks.
The welterweight star's rise to the top of the 170-pound division can be attributed to his brash, no holds barred, antagonistic persona, in which the mantra 'all publicity is good publicity' would be befitting of the 32-year-old.
Covington regularly expresses his support for Donald Trump and dons a 'Keep America Great' hat. After his recent win over Tyron Woodley at UFC Fight Night in Las Vegas, he turned on 'spineless coward' LeBron James, spouting a disregard for 'woke athletes'.
Jorge Masvidal (right) and Colby Covington (left) are friends turned enemies in the UFC
The 32-year-old is a man with no shortage of enemies among the UFC's welterweight ranks
The welterweight's brash, antagonistic persona has rubbed many up the wrong way
There is no doubt that Covington rubs people up the wrong way, with fans regularly tuning in to his bouts in the hope they can see the welterweight villain suffer a humiliating defeat.
The 32-year-old suffered defeat to champion Kamaru Usman last year, but Covington disputed Marc Goddard's decision to end the bout in the fifth round. What is needed, then, is a comprehensive defeat that ends Covington's pursuit of UFC gold.
And fans have put their faith in Jorge Masvidal to silence Covington once and for all. 'Gamebred' (also known as Street Jesus) has emerged as one of the most popular faces in the sport, becoming a PPV star after big wins over Ben Askren and Nate Diaz.
UFC fans regularly tune into his bouts in the hope that the villainous star is defeated
If the classic hero vs. villain narrative isn't strong enough to attract you to the prospect of Masvidal vs. Covington, then it's best to mention that these two were once best friends, but now despise each other.
The pair found their way to the top of the UFC ranks in very different circumstances. Covington entered mixed martial arts after flourishing as a college wrestling star, while Masvidal grew up fighting in the backyards of Miami alongside Kimbo Slice.
Covington and Masvidal's paths crossed at American Top Team, the leading MMA gym that has developed the likes of Amanda Nunes, Dustin Poirier and Yoel Romero.
As welterweights, the pair regularly trained together under the tutelage of Dan Lambert. Covington revealed that they would motivate each other in training by taunting one another about future pay days.
And there is hope that Covington's former 'best friend' Jorge Masvidal will silence him
'We were pushing each other in the gym. We'd yell in the gym, 'Hey, who's gonna be the first fighter to get a million-dollar fight,' this and that,' he told Submission Radio. 'We were competing to push each other to these great limits.'
While Covington and Masvidal were content to share the path to the top of the welterweight division for the time being, it was only natural that the best friends would face a crossroads.
Masvidal was earning a reputation as a fan-favourite, with his fearlessness and knockout power appealing to the UFC fan base. Covington, though, was not getting the same sort of recognition as his team-mate.
Masvidal and Covington developed together at American Top Team under Dan Lambert
Covington said the pair pushed each other in every single training session together
While training sessions were competitive, Covington and Masvidal had a close bond
And so Chaos opted for a change of tact. The post-fight interview in the octagon can sometimes be just as important as the fight itself, with athletes regularly taking their moment in the spotlight to make their case for the biggest fights.
October 28 2017 saw Covington step out of the packed welterweight division and announce himself as the man to beat.
The 32-year-old earned an impressive win over veteran Demian Maia in his hometown of Sao Paulo, Brazil, and launched an explosive post-fight tirade that instantly put a target on his back among welterweights.
'Brazil, you're a dump!' Covington said. 'All you filthy animals suck. I've got one thing to say: [former champion] Tyron Woodley, I'm coming for you. If you don't answer the front door, I'm going to knock it in and I'm going to take what's