Leeds United were never going to settle for simply making up the numbers upon their Premier League return.
After 16 years in the wilderness, the Elland Road club wanted to make more of a statement than just finishing 17th and surviving.
It's shown in the self-assured way Marcelo Bielsa's team have started their league season.
Bayern Munich midfielder Michael Cuisance is poised to become Leeds United's next signing
Manager Marcelo Bielsa has been given funds to make improvements to title-winning squad
Back-to-back victories over Fulham and Sheffield United followed a valiant opening day performance in narrow defeat by champions Liverpool.
And it comes across in United's summer transfer dealings as well, with the Bayern Munich midfielder Michael Cuisance set to become their eighth summer addition.
Perhaps this shouldn't come as any great surprise after owner Andrea Radrizzani outlined his ambition to position Leeds on the shoulder of the Premier League's wealthy elite.
'The target in five years is to be behind the 'Big Six' [Liverpool, Manchester United, Manchester City, Chelsea, Tottenham and Arsenal]', Radrizzani told the Financial Times this month.
'If we can get there in terms of sports results and we have a very solid business… then we can be [worth] in the region of £600million-£1billion.'
Bielsa and his players celebrate after winning promotion to the Premier League as champions
They have since won two of their first three games - including a 4-3 victory over Fulham
Patrick Bamford was their late match-winner in Sunday's Yorkshire derby at Sheffield United
Such lofty targets are never going to be achieved by being meek or by abandoning the values that Bielsa has instilled over the past two seasons.
But some of their summer signings have still raised eyebrows.
Rodrigo (Valencia, centre forward, £27m)
Diego Llorente (Real Sociedad, centre back, £18m)
Michael Cuisance (Bayern Munich, central midfield, £18m) - Subject to completion
Helder Costa (Wolves, right winger, £15.9m)*
Robin Koch (Freiburg, centre back, £11.7m)
Ilian Meslier (Lorient, goalkeeper, £5.85m)*
Joe Gelhardt (Wigan, forward, £0.9m)
Jack Harrison (Manchester City, left winger, loan)*
*Played on loan for Leeds last season
TOTAL SUMMER SPEND: Around £97m
French midfielder Cuisance, 21, wasn't holding down a regular first-team place at Bayern but is nonetheless a footballer who has just won the Champions League.
Striker Rodrigo, 29, is a Spain international and a frequent goalscorer for Valencia over the last three seasons. Costing £27m, he is comfortably Leeds' club-record signing.
Twenty-seven-year-old centre back Diego Llorente, bought for £18m, has also played for Spain and was a regular in LaLiga with Real Sociedad having learned his footballing craft in Real Madrid's academy.
Leeds were in no doubt about the capabilities of winger Helder Costa, midfielder Jack Harrison and goalkeeper Ilian Meslier having had them on loan last season.
Costa and Meslier have been signed permanently while Harrison's loan from Manchester City has been extended a year with an obligation to buy next summer at an increased £10m price.
Assuming the Cuisance deal is completed, Leeds will have spent just shy of £100m this summer as they return to top-flight competition.
That's despite the club making a pre-tax loss of £21.3m in the year to June 30, 2019 - a significant increase from £4.3m a year earlier.sonos sonos One (Gen 2) - Voice Controlled Smart Speaker with Amazon Alexa Built-in - Black read more
And the expenditure has