sport news The Lionesses soar in popularity ahead of Women's World Cup final as searches ... trends now
The Lionesses have soared in popularity ahead of their Women's World Cup final against Spain.
England booked their place in Sunday's final with an impressive 3-1 victory over tournament hosts Australia, thanks to goals from Ella Toone, Lauren Hemp and Alessia Russo.
Sarina Wiegman's side are looking to add the World Cup to their European Championship success of last summer and Lionesses fever has, once again, gripped the nation in recent weeks.
This has had a positive impact off the field as well, with analysis of Google search data, compiled by Boohoo, revealing that searches for 'Lionesses kit' have exploded by 3,981 per cent above the average volume in the last 90 days.
Analysis of Google Trends data also reveals the most in-demand shirts belong to those of forward Hemp, captain Leah Williamson and goalkeeper Mary Earps - despite controversy over the availability of the latter's kit.
Searches for 'Lionesses kit' have soared on Google ahead of Sunday's World Cup final
Google Trends data reveals that Lauren Hemp is among the most in-demand Lioness shirts
The 3,981 per cent increase is an increase of more than 40 times compared to average volumes for the search of 'Lionesses kit'.
Searches for 'Lioness shirt' and 'England shirt' have also seen rises of 3,617 and 2,220 per cent respectively over the last 90 days.
A spokesperson at Boohoo commented: 'The Lionesses success has already proved historic with the effects of the success already being felt, with searches for their kit and, subsequently, interest in sportswear as a fashion statement already peaking.'
Those searching for Earps' kit could find it tough, after Nike decided not to sell a replica version throughout the tournament.
England fans, players and pundits have voiced their frustrations with the sportswear brand, with
