sport news Teenage darts sensation Luke Littler 'applies to trademark his name' as he ... trends now
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Luke Littler has reportedly applied to trademark his name in order to launch a workout gear enterprise fuelled by his startling darts success.
The 17-year-old has become a household name thanks to his heroics at the World Darts Championship at the turn of the year, which he has followed up with a string of high-profile successes.
With this new found fame in mind, Littler is set to stamp his name on gym gear, weightlifting and martial arts kit and waist trimming exercise belts, according to The Sun.
They report that he lodged his application to trademark his name with the Intellectual Property Office, last Thursday and has ambitions to also adorn footballs, golf and tennis balls, 'gymnastic and sporting articles' and darts equipment with his moniker.
Artificial Christmas trees are also reportedly on the list,