By Steve Longo
Published: 19:54 BST, 1 June 2018 | Updated: 19:54 BST, 1 June 2018
The cryptocurrency craze isn’t just for techies and entrepreneurs anymore.
Professional footballer James Rodriguez just announced that he’s getting in on the cryptocurrency industry. The Bayern Munich star is launching his new JR10 Token cryptocurrency on Tuesday, June 12.
The footballer, who will also compete in the upcoming 2018 World Cup in Russia, made the announcement at the BlockShow 2018 event in Berlin, Germany through Yuan Li, the founder of partner company SelfSell.
James Rodriguez is getting in on the recent cryptocurrency craze with his own personal brand
Rodriguez stated: “Now I have come to a new field and brought everyone a brand new me.”
According to a press release from SelfSell: ‘The attacking midfielder has been in great form, is definitely one of the future world football superstars and his fanbase keeps growing accordingly.
‘But as a millennial, he intends to be digitally one step ahead; not only is he active on