CES 2020 has had an embarrassing change of heart for the second year in a row after honouring a cannabis-storing keepsafe product with an innovation award and then banning it from the tradeshow floor.
The Consumer Technology Association (CTA), which hosts the annual tradeshow in Las Vegas, awarded Canadian company Keep Labs with an innovation award in the run-up to the tech showcase event, which runs this week.
Keep Labs, which uses facial recognition for the secure storage of cannabis in people's homes, was awarded for its 'discreet' Smart Storage cannabis box.
However, as reported by Tech Crunch, CTA told the company it could only exhibit if the company's signage, marketing materials and product was free from cannabis and associated paraphernalia.
Keep is the first smart storage device designed to keep cannabis secure and discreet at home
This was slightly difficult to accommodate, as the product is dedicated solely to cannabis storage, so Keep Labs therefore decided not to exhibit at CES 2020.
'There are no cannabis or e-cigarette products on the exhibit floor at CES, as the show does not have a category pertaining to that market,' CTA said to TechCrunch.
'Given cannabis is not a category at CES, the company was able to exhibit under the terms they'd showcase their product as a storage device.'
Keep Smart Storage is the first smart storage device designed to keep cannabis 'secure and discreet' at home.
The company is conducting its own fundraising programme to bring the storage box to market.
It is currently available to pre-order with a price tag of CA$199 (about £115).
The product is essentially an innocuous-looking white box that from the outside could easily be mistaken for an alarm clock, thanks to LED lights displaying the time.
But this device features a biometric locking device that unlocks when it recognises the user's face or touch, revealing plastic storage containers and a dedicated 'rolling' tray.
The device is supposed to give cannabis smokers peace of mind in the family home by ensuring the user's supply doesn't fall into the wrong hands.
The smart storage box provides temperature and humidity updates to the user's smartphone
Keep looks like a fairly innocent box from the outside with an LED display showing the time
'Not only does Keep make you a better parent to your kid, it makes you a better parent to your cannabis,' Keep Labs says.
The box also sends notifications to the user's phone when moved 'by a child or dead-beat roommate trying to pinch your product'.