Apple removes 'Fortnite' from App Store following direct payment push

Apple has removed Fortnite from the App Store, according to

. The delisting comes just hours after Fortnite developer Epic Games started offering discounts on the game’s V-bucks currency and other cash purchases if players bypassed the App Store and Google Play. For the couple of hours that it was available, the discount let players save up to 20 percent on their next Fortnite purchase, and gave Epic the opportunity to avoid giving Apple the 30 percent cut it takes from third-party developers.

Epic Games

Even for a studio that hasn’t consistently pushed back against companies like Google and Valve, the way Epic highlighted the discount was likely too brazen for Apple to ignore. While Epic still gave players the option to go through the App Store, few likely did after seeing that they could save money. Shortly after the removal, Epic announced it would stream a new short called Nineteen Eighty-Fortnite at 4PM ET. The title of the short is a reference to Apple’s iconic 1https://youtu.be/VtvjbmoDx-I.

We’ve reached out to both Apple and Epic Games for comment, and we’ll update this article when we hear back from the companies.

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