Apple is getting ready to ship a whopping 75 million new iPhone 12 models this year, according to new estimates.
The tech giant is expecting sales of the next-generation iPhone to reach as high as 80 million units in 2020 alone, Bloomberg says, citing 'people familiar with the situation'.
The initial figures are in line with previous iPhone launches, suggesting Apple doesn't think consumer interest is waning due to the coronavirus pandemic and economic slowdown.
The company is planning to launch four iPhone 12 models later this year with different screen sizes, 5G support and crisp OLED displays.
Apple is also preparing a new iPad Air with an edge-to-edge screen, two new versions of the Apple Watch, a smaller and cheaper HomePod speaker and its first over-ear headphones outside of the Apple-owned Beats brand.
Concept Creator created renders of the iPhone 12 Pro and Pro Max models for LetsGoDigital, based on 'known information'
Apple and its partners that manufacture iPhone components ramp up production ahead of the rollout of new iPhones, which usually takes place in September, but will be delayed by at least a month due to the pandemic.
In a conference call at the end of July, Apple admitted the new iPhones would ship 'a few weeks later' than last year’s iPhone 11 models, which started shipping on September 20.
'In the summer of 2019, suppliers were preparing to make components for as many as 75 million handsets,' Bloomberg says in its report.
'The target in 2018 was similar, so this year’s goal of 75 million to 80 million units is a bullish sign.'
Apple devices including iPhones, iPads and Mac computers are still in hot demand as they support people working and studying from home during lockdowns, the report added.
Apple will be releasing four iPhone 12 models this year, according to Bloomberg – two regular models and two larger and more expensive Pro models.
The two regular iPhones will be available with either a 5.4-inch or a 6.1-inch sized screen, while the Pro devices will offer a 6.1-inch or a 6.7-inch display.
The latter would be the largest display Apple has ever put in an iPhone, topping the iPhone 11 Pro Max's 6.5 inches.
Apple and its component suppliers have been affected by the coronavirus pandemic, which has pushed back the launch of the iPhone 12 by 'a few weeks'
The larger Pro model will also have the same LIDAR camera as on the latest iPad Pro, to support augmented reality (AR) applications.
Apple plans to ship the regular models sooner than the Pro devices as part of a 'staggered release strategy', Bloomberg added.
All four new iPhone 12 models will support 5G, according to a previous report from LetsGoDigital, based on ‘known information’.
Bloomberg also corroborates previous reports that iPhone 12 models will have flat, squared-off edges like the iPad Pro and early iPhone models.
Earlier leaks suggest