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Binge watching TV makes it LESS enjoyable, study claims

Binge watching television series like Game of Thrones could make it make it significantly less enjoyable than watching it on a weekly basis.

New research found watching too much television in one go diminishes the quality of the show with viewers getting 'significantly less' enjoyment than those who paced themselves.

Scientists found that although binge-watchers might remember the show the day after, they were unlikely to remember what happened in the long-run.

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Scientists found that although binge-watchers might remember the show the day after, they were unlikely to remember what happened in the long-run (stock image)

WHAT DID THEY DO?

Researchers took 51 students from the university and split them into groups of 17 to watch the BBC Cold War drama The Game over different periods of time.

One group watched one-hour weekly another watched it daily and the other group watched the whole season (six hours) in one sitting, writes Vice.

No participants had previously watched the show and they all watched it in the lab.

Any time a character lit a cigarette or poured a drink they had to press a keyboard to prove that they were concentrating.

They filled out a questionnaire straight after finishing the show, then 24 hours later and then twice a week until 140 days later.

Research led by the University of Melbourne found how people watch television significantly affects how much enjoyment they get out of it.

'Binge watching via video-on-demand services is now considered the new 'normal' way to consume television programs', researchers wrote in their paper in peer-reviewed journal First Monday.

'In fact, recent surveys suggest upwards of 80 per cent of consumers prefer and indulge in binge watching behaviour.'

Researchers found that 'although binge watching leads to strong memory formation immediately following program viewing, these memories decay more rapidly than memories formed after daily- or weekly-episode viewing schedules.'

The team took 51 students from the university and split them into groups of 17 to watch the BBC Cold War drama The Game over different periods of time.

One group watched one-hour weekly another watched it daily and the

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